RISE 2027 Adds a Full Marketing Day for Publishers

Most City Lifestyle publishers did not come from marketing. They came from sales, teaching, corporate careers, the military and stay-at-home parenting, and they run a media business that has to market itself and its advertisers every month. RISE 2027 is built with that in mind.

For the first time, a full day of the conference is dedicated to marketing, with three main-stage sessions designed for publishers who are not trained marketers. The sessions are interactive by design. Instead of an expert talking at the room, publishers work through real situations from their own markets and leave with a short list of tactics to use the following week.

What Marketing Day covers

• How to position a City Lifestyle magazine to local business owners who already hear from every other media outlet in town.
• How to use the Local Marketing Playbook, the monthly Local Marketing Insider newsletter and City Lifestyle's social media marketing solution in conversations with clients.
• How to show up consistently on social media and in the community without adding hours to the week.

Marketing Day is one part of a four-day agenda in Kansas City, January 12 to 15, 2027. The full agenda and speaker lineup will be announced this fall.