Building community — one story at a time.
Zenon Dawydowycz, president of Alta Honors, on why his company runs print and digital with Eden Prairie Lifestyle: the right households, a publisher who stays involved, and click-throughs he can see.
Ask Zenon Dawydowycz. He is president of Alta Honors, a Twin Cities branding, awards and signage company, and Alta Honors advertises in print and digital with Eden Prairie Lifestyle, the community magazine published by John Lee. His answer comes down to three things: the magazine reaches the households Alta Honors wants, the publisher stays involved after the ad runs, and the digital results are there to see.
Alta Honors has served the Minneapolis and Saint Paul area since 1969: custom awards and trophies, branded apparel, signage, corporate gifts and promotional products. Dawydowycz puts it more simply. "Basically, if it's printing your logo on something, we're involved."
Alta Honors wanted a specific set of households, and the magazine already had them. "The feel of the magazine, the clientele it's reaching out to, the area it's reaching out to, that's our target market," Dawydowycz said. "That's who we want to be in touch with."
The point Dawydowycz returns to most is the publisher. "He doesn't just go, 'Great, you're signed up, there's your ad.' He is an active participant in promoting you and working with you and helping you."
"The advertising is why we're doing this. But with John behind it and his commitment to us, it's been outstanding. It's not just a one and done."
The creative held up. "We love how the ads are coming out. We love the look. It does represent our brand." And the digital side reports back. "You can see how many views it gets, how many click-throughs it gets, and it's like, all right, it is working." His read on the click-through rate: "It is there to get seen, and it is being seen."
"If anyone is considering an option of how to advertise in your community or to connect to an area, reach out, talk to John. The opportunities are there. See what can be done."
In the Eden Prairie area, start with John Lee at Eden Prairie Lifestyle. Anywhere else, find your local magazine and reach the publisher directly, or see what a City Lifestyle partnership includes at accelerate.citylifestyle.com. For how print, digital and social placements work, read How to Advertise in City Lifestyle Magazine.
Learn more about Alta Honors at altahonors.com. Watch more client stories on the City Lifestyle YouTube channel.
